On Apple’s Ever Impending Doom

John Gruber of Daring Fireball broke down a typical “Apple is Doomed” article piece by piece in a well researched and well written article yesterday. John starts out with a hilarious and on-point rebuttal of “Apple’s Painful Downfall”

The fall usually is more painful than the rise. Who writes a sentence like that?

And if Apple’s fall under Cook is much slower than its rise under Steve Jobs, it’s going to take 20 or 30 years. Apple’s revival was long, slow, and relatively steady.

He counter argues the seemingly currently popular idea that ‘Apple is in trouble because it is too dependent on the iPhone”

Arguing that Apple is in trouble because the iPhone is so popular is like arguing that the ’90s-era Chicago Bulls were in trouble because Michael Jordan was so good. It’s true Jordan couldn’t play forever — and the iPhone won’t be the most profitable product in the world forever. But in the meantime, the Bulls were well-nigh unbeatable, and Apple, for now at least, is unfathomably profitable.

Apple’s total revenue for last quarter was $51.5 billion. The iPhone accounted for $32.2 billion of that, which means Apple’s non-iPhone business generated about $19.3 billion in revenue. All of Microsoft in the same three months: around $21 billion. All of Google: $18.78 billion. Facebook: $4.5 billion. Take away every single iPhone sold — all of them — and Apple’s remaining business for the quarter was almost as big as Microsoft’s, bigger than Google’s, and more than four times the size of Facebook’s.

The full post is well worth your time to read. It takes on several other subjects like Apple Watch being a “flop” and the iPad business being “unsuccessful.”

Read it here.

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