“Even Apple doesn’t want to use Final Cut Pro X”

Via The Verge:

Apple recently put up a job listing for an Assistant Editor under the Beats by Dre umbrella. The position requires some critical editing know-how, but you might notice a particular software suite completely missing here:

I’m not sure the situation here is what it appears to be. This is an opening for Beats which of course is Apple. However, Apple didn’t upend everything when they brought Beats into the fold. This could just be a situation where Beats as a company previously did not use Final Cut.  In many ways they have continued to operate as their own company.



IMAX or Bust

Via Wired and J.J. Abrams:

“I’m a huge fan of what IMAX is about,” Abrams says. “You feel it. And it ends up being that much more fun to watch. For fans of Star Wars they’ll get to experience a sequence in a way they haven’t before.”

If you’re going to spend the time and money to go out to the theatre to see a movie do it the best way possible. Everything I go to, I try to see in IMAX. It makes it an event worth the extra effort every time.



“Apple Maps, once a laughingstock, now dominates iPhones”

This isn’t surprising given, as the AP notes:

The iPhone’s Siri voice assistant leads direction requests straight to Apple Maps, as does tapping on an address in Mail and other apps.

The default behavior isn’t just a competitive advantage for Apple; it’s a convenience for many users.

On a personal note, in the beginning of Apple Maps I initially told my wife to never use Apple Maps. I almost exclusively now use Apple Maps.

Twice this summer traveling with family I absolutely had to get the directions right the first time and used Google Maps instead. Both times we were lead miles away from our desination and told we “had arrived” when we  were nowhere close. I had to use Apple Maps to get us back on track. I’ve never opened Google Maps since.



PhotoWall+ for Apple TV

From AppleWorld.today:

It’s a great idea whose time has finally come; this will be great for parties, weddings, and even conferences, letting attendees shoot photos and then have them shared on the big screen. PhotoWall+ stores the photo walls and images in iCloud, and the company has a web app for downloading the photos.

This is exactly the kind of app that is perfect for the platform. I’m excited for new ideas and possibilities that we haven’t seen before.



Mailbox Alternatives

From Apple Insider:

Dropbox this week announced that it will discontinue its popular iOS email client Mailbox in early 2016. Thankfully there are a number of quality alternatives available for free on the App Store that offer similar functionality, including instant push notifications for free Gmail accounts.

I switched to Spark from Mailbox long ago and have been happy with it. Surprisingly, Outlook is really great too and it supports iPad and iPhone, unlike Spark which is iPhone only.



A New Way For News

Some have passed off News as a Flipboard clone and it may be on the surface, however, looking deeper into the platform it shows some interesting ideas for the future of the internet. For an obsessive reader and follower of specific websites and people, like me, it might not quite be ready to replace an app like Reeder. But then again, it might be looking to create something entirely different anyway. >



iPad Pro First Impressions

Having used iPad Pro for a few days now, the full review is going to be much more difficult and quite a bit different than I had anticipated. For this reason, I wanted to just give a little bit of space for my first impressions and surprises. >



On Apple’s Ever Impending Doom

John Gruber of Daring Fireball broke down a typical “Apple is Doomed” article piece by piece in a well researched and well written article yesterday. John starts out with a hilarious and on-point rebuttal of “Apple’s Painful Downfall”

The fall usually is more painful than the rise. Who writes a sentence like that?

And if Apple’s fall under Cook is much slower than its rise under Steve Jobs, it’s going to take 20 or 30 years. Apple’s revival was long, slow, and relatively steady.

He counter argues the seemingly currently popular idea that ‘Apple is in trouble because it is too dependent on the iPhone”

Arguing that Apple is in trouble because the iPhone is so popular is like arguing that the ’90s-era Chicago Bulls were in trouble because Michael Jordan was so good. It’s true Jordan couldn’t play forever — and the iPhone won’t be the most profitable product in the world forever. But in the meantime, the Bulls were well-nigh unbeatable, and Apple, for now at least, is unfathomably profitable.

Apple’s total revenue for last quarter was $51.5 billion. The iPhone accounted for $32.2 billion of that, which means Apple’s non-iPhone business generated about $19.3 billion in revenue. All of Microsoft in the same three months: around $21 billion. All of Google: $18.78 billion. Facebook: $4.5 billion. Take away every single iPhone sold — all of them — and Apple’s remaining business for the quarter was almost as big as Microsoft’s, bigger than Google’s, and more than four times the size of Facebook’s.

The full post is well worth your time to read. It takes on several other subjects like Apple Watch being a “flop” and the iPad business being “unsuccessful.”

Read it here.




© Chanim 2026